Wednesday, 27 April 2016

ON1 Unveils Photo RAW, the First All-New RAW Processor in a Decade

ON1 is calling this program the “future of RAW photo editing,” a big claim but one they’re standing behind. Other RAW editors, they argue, are rooted in the beginnings of digital photography when today’s super-high megapixel DSLRs weren’t even imaginable. By contrast, Photo RAW sports a state of the art processing engine, “tuned for today’s sensors and graphics chips.”

“It will open 50-megapixel images in a fraction of a second on a standard PC or Mac,” they claim, “and perform edits in real-time, without slider lag or frustrating waits for redraw.”

ON1 Photo RAW is the product of several years worth of engineering and design, and it’s built around ON1 Browse. As such, it won’t require photographers to import and catalog their photos the way Lightroom does, “an often painful and time-consuming process required before editing can begin,” as ON1 puts it.

Between the two programs you have a fast photo browser and an instantaneous RAW processing system powerful enough to edit as many photos as you want… at once. As ON1 explains, “select one or 101 photos, make a few develop adjustments and all of the photos update automatically in real time.”

They’re really pushing this as a photo editor that has everything you ever wanted out of Lightroom but never got. Something that may even replace Lightroom AND Photoshop for those of us who rarely open the latter.

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